Rowan Tree is a family owned and operated floral shop in Arizona that also sells locally roasted coffee at an adjacent cafe. The client came to Fervor looking to update their existing Rowan Tree logo and have a complimentary logo designed for Jasmine Jo Café. Our challenge was to create a visual system that felt feminine, soft, approachable, sophisticated, and refined while also maintaining a connection between the two sectors of their business, floral design and artisan coffee.